Pimento Edition

Range Rover Autobiography
Magnificence. Finished in red. Crafted exclusively for the region.

The brief was to create high-impact backplates for the most powerful Range Rover Autobiography V8, delivering a set of 12 master animated stills to launch MENA's Bespoke L460 V8 Pimento Edition. Using advanced AI, locally relevant environments were crafted for Social, Digital Experience (DX), and CRM assets across the region. As a fully digital and out-of-home campaign, the visuals needed to feel epic yet refined, capturing aspirational landscapes inspired by the region while remaining firmly rooted in Range Rover brand territory.

The challenge was to deliver elegant, cinematic environments that felt immersive and expressive, while staying true to the global Range Rover campaign language. Each backplate needed to communicate modern luxury, confidence, and composure, conveying supreme comfort and control across any landscape without overpowering the vehicle itself.

The creative direction focused on shaping sun-lit, Mediterranean-inspired environments defined by expansive horizons, warm natural light, and refined atmospheric depth. Using advanced AI tools, each scene was carefully crafted to balance scale, realism, and materiality, ensuring a premium and believable visual language. In close collaboration with the global CGI team, the Range Rover was seamlessly integrated into every backplate, with meticulous attention to lighting, reflections, and surface detail, reinforcing the vehicle's strength, confidence, and luxury character.

The campaign delivered a cohesive, future-focused visual system that elevated the Bespoke V8 launch across MENA. AI-driven backplates enabled scalable, high-end assets across Digital, CRM, and OOH, while maintaining strong regional relevance and global brand consistency, reinforcing the Autobiography V8 as a symbol of effortless power and modern luxury.